If you sampled a day in the life of a massage therapist a few years ago, you would see an average of four to six hours of hands-on massage. More uncommon techniques, such as structural work and fascial specialties, are often requested. There is increased interest in CBD-infused treatments and post-care programs guests can do when they return home.
We are fielding requests for treatments including energy work, crystal healing, chakra balancing and sound and light therapies. Customers’ value of self-care is very obvious, and guests are asking for more than basic (yet valuable) Swedish massage. Long gone are the days of spas being only for women or reserved for special occasions. People are prioritizing their health, and they want that to include new types of bodywork.
Tourists are flocking here, and the traffic coming into resort spas-spas that offer day-use and massage bookings and are located in hotels or at resorts-has increased dramatically. This has been an amazing transition from where we were even pre-pandemic, back in 2019.
